More often than not, Beyonce’s recent promotions have largely been tied with her $50 million endorsement deal with Pepsi. Now, it seems like her spouse Jay-Z has also side with a megacorp for his forthcoming release. Samsung has purchased 1 million copies of Jay-Z’s forthcoming album Magna Carta Holy Grail, slated to drop July 4 and intends to give them to Samsung Galaxy smartphone users for free 72 hours in advance to its release. Here, we catch Hova in the studio with a few fetching characters — Swizz Beats, Timbaland, Pharrell and Rick Rubin — as we get a glimpse at a few howitzers in the making. This collaboration will provide some firepower to Samsung versus Apple which recently announced the debut of iTunes radio.

Read more at Hypebeast.com

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